It’s Not Too Late—It’s Just Right: Why Your 40s Are the Perfect Time for a New Beginning

Oye vey! For too long, the narrative around midlife—especially for women—has centred on limits. 

We hear the whispers: “I’m too old for a career change,” or “It’s too late to start that passion project.” This mindset is not just restrictive; it’s simply wrong.

I AM OVER IT

It’s time to flip the script.

 Babe, our 40s is not the time we fade away, it is the time we surrender some things so that we can rise into a powerful, strategic, satisfying and joyful season on our lives. 

Our Age is an Asset

If you’re feeling the pull toward something new—a different career, a bold business venture, or a life pivot—you might be surprised to learn that your age is your biggest advantage, not your barrier.

We go off on how much our knees hurt, but have you stopped to think about how much assets our maturity brings: Girl, think about it we got: 

  • Strategic Wisdom: Remember those rookie mistakes we made in your 20s? (Sis, thank God social media wasn’t a thing back then and  high5 no longer exist) 

Most important, we don’t have to repeat them those mistakes. Every stumble and success has built a deep reservoir of wisdom, giving us a blueprint for smarter decisions and resilient, precise execution.

  • Built-in Resources: We’ve spent decades building a strong professional network, financial stability, and effective life systems. 
  • Babe, by now you’ve realized that most of your problems are just one phone call away from being solved. We all know someone who knows someone, and we are that someone for several others. You get the idea.

 This “unseen capital” gives you a runway that younger versions of yourself could only dream of.

  • Crystal Clarity: This one is my favourite. By this stage, you know yourself. You understand your authentic strengths, your non-negotiables, and what truly brings you joy. This clarity allows you to pursue goals that are deeply aligned with your values, that’s the stuff that gives fulfilment that sticks.

The Mindset Shift: From Barrier to Breakthrough

Knowing and doing are two different things.  I’ve found the biggest obstacle we face in moving forward is the internal thoughts we keep telling ourselves. 

To step into your next, most brilliant season to soar, you need to shift from:

  • Old Mindset: “I’m too old for a career change/to start something new.”
  • New Mindset: “I am perfectly positioned for a new beginning. My maturity gives me wisdom, resources, and clarity that I didn’t have before.”

I think it’s time to stop letting an outdated belief dictate your potential and delay all the wonderful possibilities that exist for you.

Your future is waiting for you to claim it.


Your Next Step:

Don’t let another month go by wishing you had started. Take the first step to unlock your potential.

👉 Download our free guide, “Mindset Shifts for Joy in Your 40s & 50s: Your Guide to a Perfectly Positioned Pivot.”

This guide provides actionable steps and prompts to help you demolish limiting beliefs and fully embrace the power, wisdom, and clarity that come with this magnificent season of life.

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